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Kaufland is one of the most popular retail chains. And this very retailer has delivered a huge shock to all its customers. Well-known and very popular brands from the company that supplies goods to the store are being removed from the chain’s shelves.
Kaufland
Kaufland could not reach an agreement with one of the companies that supplies products to this retail chain. Specifically, it was about the costs of the products. As a result, these products are now being withdrawn from sale.
The drastic change will not only affect Slovakia, but also the Czech Republic, Poland, Romania and Germany. Kaufland originally promised its customers that it would reach an agreement with Unilever within a certain time. According to the retail chain, the overall costs of the products have increased, which means that customers will have to pay more for their purchases.
Higher prices
Kaufland, however, defends this exchange strategy.
,, The new offer contains conditions that do not allow us to offer our customers the best price regardless of the broad commitment and high quality. These are the key guarantees we provide to our customers, “this is the official explanation of the retail chain.
Conclusion
The differences between the two organizations caused Kaufland to pull more than 480 Unilever items from its stores. These include brands, for example Lipton, Knorr, Magnum, Domestos, Dove, AX and others.
