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The IKEA department store is extremely popular among Slovaks, with thousands of customers visiting the company daily. Good quality and low price have become their biggest draw. However, the company continuously tries to introduce new things that can appeal to an ever-growing number of consumers.
What is the novelty ?
Many customers shopping at Ikea cannot resist the Swedish meatballs, which have become literally legendary. In the restaurant section this dish is the most popular. The company has therefore decided to please also groups of people whose diets consist of vegetarian or even vegan meals.
New offering
IKEA plans to offer vegan balls, which will be served in all the restaurants of the retail giant. They should look and taste like meat, but their composition will be purely plant-based. ,, I hope that this will appeal not only to vegetarians, but also to lovers of classic meatballs. We see growing demand from our customers for dining options related to sustainability and we want to meet these needs, ” said Ikea Food Services CEO Michael La Cour to metro.co.uk .
